In 2023, search was the largest digital advertising format in the United States, with a revenue of nearly 89 billion U.S. dollars. Static display ranked second, with 66 billion dollars. In total, U.S. digital ad revenue stood at 225 billion U.S. dollars that year.
Digital advertising revenue in 2023, by format (in billion U.S. dollars)
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Other statistics that may interest you Digital advertising formats in the United States
Overview
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- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Premium Statistic Change in digital ad spend in the U.S. 2021-2027
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Average revenue (ARPU) in the Digital Advertising market United States 2018-2028
Display advertising
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- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2019-2028
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2019-2028
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Monthly YouTube ad revenue in the U.S. 2023
- Premium Statistic TikTok net ad revenue in the U.S. 2021-2024
- Premium Statistic CTV ad spend in the U.S. 2019-2027
Search advertising
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- Premium Statistic Ad spending of the search advertising industry in the U.S. 2019-2028
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Basic Statistic Google: annual advertising revenue 2001-2023
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2023, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2023
- Premium Statistic U.S. adults trust on online search results generated by algorithm 2023
- Premium Statistic U.S. adults trust on online search results generated by AI 2023
Audio advertising
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- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
- Premium Statistic Digital audio services ad spend in the U.S. 2023-2027
- Premium Statistic Radio station ad revenues in the U.S. 2006-2023, by type
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Podcast ad loads in the U.S. Q1 2023-Q1 2024
- Premium Statistic Top consumer preferences for digital audio ads in the U.S. 2023
Social media advertising
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- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Largest social media platforms in the U.S. 2023, by revenue
- Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
- Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
- Premium Statistic Social media ad reach in the United States 2024, by platform
Marketer insights
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- Premium Statistic Digital media that drive post-purchase advocacy best in the U.S. 2024
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
- Premium Statistic Popularity of programmatic buying in the U.S. 2024, by platform
- Premium Statistic Top ad formats for optimization towards attention in the U.S. 2023
Consumer insights
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- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Channels used for product research in the Americas 2023
- Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
- Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
- Premium Statistic Media where U.S. children have seen/heard ads 2023
Further related statistics
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- Pfizer's ad spending 2006-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global revenue of the chemical industry 2017-2022, by region
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Gross gambling yield of the gambling industry in Great Britain 2015-2022, by sector
- Keurig Dr Pepper company's market share in the U.S. 2008-2022
- National Beverage company's market share in the U.S. 2009-2022
- Monster Beverage company's market share in the U.S. 2008-2022
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Global revenue of the chemical industry 2017-2022, by region
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Gross gambling yield of the gambling industry in Great Britain 2015-2022, by sector
- Keurig Dr Pepper company's market share in the U.S. 2008-2022
- National Beverage company's market share in the U.S. 2009-2022
- Monster Beverage company's market share in the U.S. 2008-2022
Search Engine Land. (April 16, 2024). Digital advertising revenue in 2023, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land. "Digital advertising revenue in 2023, by format (in billion U.S. dollars)." Chart. April 16, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land. (2024). Digital advertising revenue in 2023, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land. "Digital Advertising Revenue in 2023, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land, Digital advertising revenue in 2023, by format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/ (last visited June 10, 2024)
Digital advertising revenue in 2023, by format (in billion U.S. dollars) [Graph], Search Engine Land, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/